Myntra Big Fashion Festival (Photo Credits: @ myntra / Twitter)
Bengaluru, October 18: Myntra Big Fashion Festival, the biggest fashion shopping event of the festive season, is getting good responses from shoppers across the country. This fashion festival has started in a big way and on the first day there was a crowd of 1.4 crore buyers. Compared to last year, it has seen an increase of up to 100% this time. Myntra Big Fashion Festival will run till 22 October. So far 1.5 million customers have shopped here with great enthusiasm. 45 lakh items have been sold.
On the very first day, 150 percent increase in children’s costumes, 100 percent increase was seen in beauty and personal care. About twelve million people were eagerly waiting for its opening from 12 noon on October 16. This is the biggest opening of any mega festive event till date. Talking on this, Myntra CEO Amar Nagaram said, “Our Big Fashion Festival has started with a bang. 12 lakh people have shopped in the first twelve hours, making it the biggest festive event in Myntra till date.” We are delighted to have such an unprecedented response with two lakh new customers at the Big Fashion Festival. “
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He added, “This shows how unwavering customer confidence is on our platform for the best, convenient and safest shopping experience during the festive season. Tier 2 and more in terms of shopping for fashion this festive season Shoppers in Tier 3 cities and towns are now expected to overtake their counterparts. ” The thing that attracts the most attention is that during this first day, the app of Myntra was downloaded fifty million times. During the launch of the event at midnight, 6.4 lakh users per minute joined it in a systematic manner.
Six million customers remained during this period, through which three crore products were short-listed. Ethnic wear collections also saw an increase of more than 100 percent compared to last year. Now, in terms of sales, women’s western wear and men’s jeans and streetwear have taken first place. Lime green and blue printed kurta and plazo have the highest sales in the first hour.
Meanwhile, another highlight of the event was that 35 million coupons were distributed by Myntra Mystery Box, which is a big thing in itself. Women’s brands like Veneer, Vishudh and H&M topped the event and preferred brands like Roadster, Highlander and Puma among men. Apart from this, women’s eyes were also on Aunk, Aks’s kurta and Mablin’s lipsticks.